The context

This project is intended to get research and experimental prototyping outcomes, but it is especially addressed to one definite target: cultural heritage organizations, publishers, web agencies, institutions promoting the tourism, foundations, museums. All these players ('Authors') are by fact content providers. A third part market research has highlighted the need of the Authors for a unique framework, very easy to use, enabling the cultural institutions to create, customize and distribute multimedia contents, according with their activity, audience, aims.

They feel the importance of the content innovation: interaction in a interactive 3D virtual scenario, is judged by the Authors an innovation, interesting for their audience but nowadays not frequently offered. They also need integrated tools offering a simple and effective guidance to operations in all stages: authoring, indexing, storing, searching, playing.

The growth of the functionality of hardware devices (especially in mobile industry), the increased bandwidth and network-based services available, the crossmedia and transmedial convergence in the communication process and in the related technologies, encourage content producers and anyone involved in the communication process in offering even richer and immersive product to their audience. Thus, is necessary to study solutions to deploy the content to end-users on many device and platforms: crossmediality is read by the Authors as a promotion and business opportunity.

The mission

image Innovating Contents Project (IC) consists in the design and prototyping of a system allowing the creation, distribution and transmedial fruition of rich media contents, based on 3D VR scenarios, VR objects/panorama and multimedia objects. The framework is focused on virtual cultural heritage and is meeting point between museums, artists, authors and publishers.
From this point of view, the project proposes to develop some metodologies and technologies to support audiovisual and 3D contents lifecycle, allowing:

  • Authoring of 'basic' and 'composed' interactive rich media contents, optimized for a real-time fruition;
  • Deploying the rich media contents in a Gallery-Marketplace, where contents can be stored, indexed and searched also by cultural heritage standards;
  • Exporting the rich media scenarios on many kind of device using automated adaptation procedures: end-user will be able to play contents in different way (stand-alone application, web browser) and on different devices (pc, kiosk, stereoscopic screen, 3D caves installations, smartphone, tablet);

The project will study solutions based on the state-of-the-art of rich media technologies and using open standards to guarantee flexibility, durability and interoperability.

The concept of the platform wants to overcome the traditional way to intend the 3D virtual objects.
The project intend 3D virtual scenarios an 'interface' to access other rich media contents, activating innovative storytelling modalities.
The Gallery-Marketplace facilitates the promotion of the created contents by means of a Showcase designed in order to give visibility and opportunity to all entities involved in the process.
The virtual object acquires a new role for the Authors, becoming itself a creative communication tool, appealing for the audience.
Particular attention will be given to the study of user interfaces to improve usability and to bring end-user a more immersive experience.